Liverpool is the new Manchester

Liverpool is in an interesting position. It is one of the Top 5 most desirable cities in the UK in culture, business and leisure. Investment initiatives are piling up and there is a massive cultural footprint with some serious staying power when it comes to investment growth.

Let’s look at the cold hard numbers:

As of mid-2023, the average property price in Liverpool was approximately £179,000, and Liverpool’s population grew by about 5.5% from 2011 to 2021, reaching approximately 500,500 in 2021.

Now here’s the interesting bit - Liverpool is home to over 70,000 students across its seven universities…and “coincidentally” Liverpool also boasts some of the highest rental yields in the UK: topping out at around an 8% yield.

This dwarfs the 4% average of Manchester and crushes the 2% yield of the coveted London yield.

Why is it that we see such desirable features in Liverpool? It’s relatively simple.

Liverpool is currently tying its laces for a dash to massive resurgence and as investors slowly realise this, the prices will begin to reflect this.

Our proof? Manchester was once (eons ago) seen as an underdeveloped hub of the north – unable to yield much in the way of returns; it now shines as a cultural beacon of the north and arguably the second capital of the UK due to its thriving football club scene and flourishing infrastructure.

The point is, Liverpool is experiencing the same boom Manchester did some time ago and is shadowing some of the same signs that pointed towards an explosive renaissance of investment.

Just to name a few of these signs:

• Liverpool ONE, a major shopping complex, contributes significantly to the city’s retail sector, attracting over 29 million visitors annually.

• The demand for office space in Liverpool has been growing, with the city seeing a 25% increase in take-up rates in recent years.

• Everton's new football stadium at Bramley-Moore Dock is expected to provide a £1 billion boost to the local economy, which is likely to be a real boost for local investment and business

• Once completed, the stadium is projected to provide an annual Gross Value Added (GVA) of £94 million to Liverpool through increased hotel occupancy, retail, and tourist spending

These factors collectively paint a picture of a city on the bleeding edge of significant growth, which looks the spitting image of Manchester’s trajectory in recent years. The combination of affordable entry prices (average property price of £179,000), high yields, and substantial regeneration efforts positions Liverpool as an attractive option for investors.

The city's cultural significance, improving infrastructure, and growing economy suggest that Liverpool may be following in Manchester's footsteps, potentially offering investors an opportunity to capitalize on a city in the early stages of a major resurgence.